ATDW Fully Subsidised - Free Online Listings for Your Business

Ready to sign up?

Get started with your business listing here: greatoceanroadtourism.org.au/atdw-listing/

For more support around ATDW, visit the ATDW Support page 

 


 

Are you a business owner in the Moyne Shire who benefits from visitors to our region?

Now more than ever, it is important that we as a region, pull together and work towards a united recovery.

 

The travel and tourism sector affects everyone. It builds our communities, creates jobs, strengthens our economy, and improves the social impact of our lives.

Rebuilding can only happen together.

 

Support for your business 

A collaborative initiative by Great Ocean Road Regional Tourism (GORRT) and Visit Victoria, along with Moyne Shire Council, has commenced helping our local businesses recover and thrive.

This includes more online exposure, marketing opportunities, and advertising campaigns that aim to keep our region and your business top of mind. 

As a business who benefits from tourism, a free 12 months membership with GORRT and your relevant local tourism association, backed by a team of tourism specialists.

 


 

Our aim is to get as many tourism businesses participating as possible. This is a chance to help showcase to potential visitors the number of products and experiences the region as a whole has to offer.

 


 

Your free membership (valued at $540) includes:

  • 12-month membership with GORRT
  • free business listing on Visit Victoria’s consumer website
  • partnership with Port Fairy and Region Information Centre
  • partnership with Port Fairy Tourism Inc.

 

It's clear that domestic and regional tourism will now be the focus. Positioning your product, experiences and offerings are critical to your recovery and ability to find new customers.

What’s included?

A membership with GORRT and Visit Victoria means that you will experience the benefits of a team of tourism marketing specialists, ready to partner with you on this journey.

Your free 12-month membership (valued at $540) includes:

 

Listing your business on these websites for free:

 

In 2019:

  • visitvictoria.com had 780k visitors to Great Ocean Road related content on their site
  • visitgreatoceanroad.org.au had over 505k visitors to the website and 1.3m page views
  • Port Fairy 81.6k new users

 

Marketing activities

  • Exposure to more visitors ‘off the back ’of GORRT, Visit Victoria and Moyne Shire Council marketing campaigns
  • A collaborative approach to marketing our region and its local businesses

 

Training courses

Free access to GORRT’s Business Training Hub including:

  • How to setup your online shop
  • How to use Facebook Ads
  • Instagram training

 

Industry news and updates 

  • Receive GORRT newsletters providing the latest industry news and opportunities
  • Access to quarterly visitor research statistics

 

What else?

As you will also become a business partner with the local Visitor Information Centre network and a Local Tourism Association (such as Port Fairy Tourism Inc. and Twelve Apostles Tourism & Business Group), where you will gain additional local marketing benefits including:

 

Marketing activities:

  • Brochure placement at Visitor Information Centre’s across the region
  • Referral opportunities from Visitor Information Centre staff
  • Exposure in weekly visitor update newsletters, feature stories, etc.

 

Social media exposure:

Profile and story opportunities on:

  • Port Fairy and Region Visitor Information Centre Facebook and Instagram pages
  • Port Fairy Tourism Inc. Facebook page
  • Appear in the local tourism association’s weekly “What’s On’’ newsletter

 

Greater exposure through local media campaigns:

  • An opportunity to be involved in local product development and itinerary creation promoted across the region
  • Exposure in local media campaigns and product familiarisation tours
  • Access to a calendar of local workshops, training and networking events through Port Fairy Tourism Association

 

Book Now feature:

Accommodation, tours and attractions will also be offered a free listing on the Port Fairy Visitor Information Centre’s new BookEasy platform - going live soon!

 

Special projects:

As a member, you will have the opportunity to contribute to local and regional projects and initiatives supported by Local Tourism Association’s, including:

  • Marketing, branding and PR activity
  • Local and tourism signage reviews
  • New product, itinerary and event development
  • Planning for new events
  • Supporting existing events

Stronger together

Stronger together is one of the key themes of Port Fairy Tourism Inc. and this is especially true in the area of advocacy.

The Port Fairy Tourism Inc. stands as a credible organisation, that carries with it the ability to generate a well-considered referee for grant applications and the ability to support its members on matters and issues relating to our industry.

 

How to get involved

All accommodation, hospitality, retail, tours, transport, galleries, artisans and health and wellness businesses located in the Moyne Shire are encouraged to register before 31 July, 2020.

 

More information

For more specific details on what’s included for you, contact Ashley Price or Renee Brown: @portfairyvic Phone:(03) 5568 2682 Email: vic@moyne.vic.gov.au

 

Ready to sign up?

Get started with your business listing here: greatoceanroadtourism.org.au/atdw-listing/

For more support around ATDW, visit the ATDW Support page 

 

 

Remember, we’re all in this together!